Privacy Policy

Puyana Plastic Surgery

Puyana Plastic Surgery (“Puyana Plastic Surgery,” “we,” “us,” or “our”), is committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information collected through our website and related digital services (collectively, the “Site”).

This Privacy Policy applies only to information collected online through this Site. It does not apply to information collected offline, during consultations, through patient intake forms, medical records, or other clinical interactions, which are governed by our Notice of Privacy Practices in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).

This Site is intended for individuals located in the United States and 18 years of age or older.

1. MEDICAL DISCLAIMER AND HIPAA

Information submitted through this Site is not intended for medical diagnosis, treatment, or emergency communication.

Any Protected Health Information (“PHI”), as defined under HIPAA, is handled solely in accordance with our Notice of Privacy Practices and applicable law. We do not knowingly collect PHI through this Site unless explicitly authorized and properly secured.

Do not submit sensitive medical, insurance, or financial information through unsecured website forms, email, chat, or SMS.

2. INFORMATION WE COLLECT

A. Information You Voluntarily Provide

You may voluntarily provide personal information when you:

  • Submit contact, consultation, or inquiry forms
  • Communicate with us via email, SMS/text messaging, chatbot, or website chat
  • Subscribe to marketing or informational communications
  • Interact with us through social media platforms

This information may include:

  • Full name
  • Email address
  • Phone number
  • Message content
  • Photographs or images voluntarily submitted (e.g., for virtual consultation purposes)

Providing this information is voluntary, but failure to do so may limit our ability to respond to your request.

B. Information Collected Automatically

When you access the Site, we may automatically collect:

  • Internet Protocol (IP) address
  • Browser type and device information
  • Operating system
  • Pages visited and time spent on the Site
  • Referring URLs
  • Date and time of access

This information is used for analytics, security, and website optimization.

3. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, web beacons, and similar tracking technologies to:

  • Operate and secure the Site
  • Analyze website traffic and usage
  • Improve performance and user experience
  • Support advertising, remarketing, and analytics

You may disable cookies through your browser settings. Please note that disabling cookies may limit certain Site functionality.

Third-party technologies used may include, but are not limited to:

  • Google Analytics
  • Google Ads
  • Meta (Facebook/Instagram) Pixel
  • Tag management tools

We do not control third-party tracking technologies, and their use is governed by their respective privacy policies.

4. CHATBOT AND AUTOMATED COMMUNICATIONS

We use chatbot and automated messaging tools (including AI-assisted chat services) to help provide general information, respond to inquiries, and assist with scheduling and customer support.

If you interact with a chatbot:

  • We may collect and store the information you provide
  • A transcript of the interaction may be retained
  • Information may be processed by third-party service providers under confidentiality obligations

Chatbots are not a substitute for medical advice, may not always be accurate or complete, and should not be relied upon for clinical decisions.

5. HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Respond to inquiries and consultation requests
  • Communicate appointment-related or administrative information
  • Send marketing or promotional communications (where permitted by law)
  • Improve website functionality and content
  • Analyze trends and user engagement
  • Maintain security and prevent fraud
  • Comply with legal and regulatory obligations

We may combine information collected online with information obtained through other lawful sources.

6. SMS / TEXT MESSAGE COMMUNICATIONS

By providing your mobile phone number, you consent to receive informational, appointment-related, and promotional SMS/text messages, subject to applicable law.

  • Message frequency may vary
  • Standard message and data rates may apply
  • You may opt out at any time by replying STOP
  • SMS consent and phone numbers are not sold or shared with third parties for marketing purposes

SMS and email communications may not be fully secure. Please avoid transmitting sensitive medical or financial information through these channels.

7. DISCLOSURE OF INFORMATION

We may disclose personal information:

  • To trusted service providers who assist in operating the Site (under confidentiality agreements)
  • To professional advisors (legal, accounting, compliance)
  • To comply with legal obligations, subpoenas, or court orders
  • In connection with a business transaction (e.g., merger, sale, or asset transfer)
  • With your express consent

We do not sell personal information.

8. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure. Use of the Site is at your own risk.

9. DATA RETENTION

We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. De-identified or aggregated information may be retained indefinitely.

10. YOUR PRIVACY RIGHTS

Depending on applicable U.S. state law, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Opt out of marketing communications

Requests may be submitted using the contact information below.

11. CHILDREN’S PRIVACY

This Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

12. THIRD-PARTY LINKS

The Site may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those websites.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes are effective upon posting. Continued use of the Site constitutes acceptance of the revised policy.

14. CONTACT INFORMATION

If you have questions or concerns about this Privacy Policy, please contact:

Puyana Plastic Surgery

550 Biltmore Way, Suite 120

Coral Gables, FL 33134

📧 admin@puyanaplasticsurgery.com